Long-term brand association with football pays off for Hyundai – CMO - June 21, 2018


CMO
Long-term brand association with football pays off for Hyundai
CMO
According to Futures Sport and Entertainment, 38 per cent of A-League fans are more likely to consider purchasing a Hyundai than the general population, and 78 per cent of football fans believe Hyundai is supportive of football in Australia. It also …
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