Why Gartner thinks brands are too uptight about strategy – CMO - June 18, 2018


CMO
Why Gartner thinks brands are too uptight about strategy
CMO
Today's brands are too uptight and need to 'unbrand' if they're to have a hope of meeting dynamic and changing consumer expectations, a leading Gartner analyst says. Speaking at the Salesforce Connections event, Gartner research VP for digital …
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